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Category: Apple

Inside Apple’s iPhone 4 Press Conference

Written on July 21, 2010 by Adam Eve

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Finally! Apple opened the doors to the press people to talk about their iPhone 4 issues.

With just a short notice, it’s a bit impressive that many people came to Infinite Loop to hear what will say on ’s Press Conference last Friday. The conference started with “The Antenna Song” from YouTube then came out to meet the press people.

Jobs started with a 15 minute presentation. “You know, we’re not perfect. We know that, you know that. And phones aren’t perfect either,” he started. “But we want to make all of our users happy. If you don’t know that about Apple, you don’t know Apple. We love making our users happy.”

According to Jobs, the iPhone 4 is perhaps the best product Apple ever made with a sales report of over 3 million since its release. But despite the satisfaction rating, the company is receiving reports about antenna problems and more. Even Gizmodo made a video presentation of their own, showing how large drops of signal bars occur when touching the corner of your iPhone. That was 22 days ago, and Apple is happy to share what they’ve learned after working the heads off for the time being.

First, they talked about the “.” happens when you make the bars go down whenever you touch your phone. The thing here is that it’s not unique to iPhone 4 – other phones have the same issue too. So the company did their own testing on Blackberry Bold 9700, HTC Droid Eris and Samsung Omnia II. The conclusion? Phones aren’t perfect because every model have weak spots.

Next in the presentation is how Apple screwed up on algorithms. So with the new update, the guys of Cupertino aims to put the correct algorithm in. Still, they haven’t figure out a way around the law of physics yet. Nevertheless, Jobs showed the press their $100 million (US), state of the facility where they tested the iPhone 4’s reception inside a room of 17 anechoic chambers. Beat that!

Despite all that reception problems, showed the number of iPhone 4 users (in percentage) that have called about the antenna, or reception, or anything to that effect. Surprisingly, the statistics show that only 0.55% of iPhone 4 users are complaining about this. After the data is the return rates. has a “buyer remorse” clause where you can return your phone with no questions asked. Compared to , iPhone 4 has a 1.7% return rates. That’s less than a third of the 3GS returns. Another data is ’s call drop log. Though can’t release the numbers, Apple was generous enough to say that the iPhone 4 drops less than one additional call per 100 than 3GS. You do the math here, okay?

But why is that less than one? Well the Apple CEO has its own pet theory.

“When the 3GS came out, we didn’t change the design from the 3G. So there were already lots of cases out there for the phone. And more than 80% of new buyers left the store with a case. Now the new phone doesn’t fit those cases, and we can’t make these bumpers fast enough, so only 20% leave the store with a case… but we’re going to figure it out.”

To sum the data up, there is a problem but it only affects a small number of consumers. Still, Apple wants to make all of its users happy. So now what are they going to do? First, to update their software. This will fix the way bars report and other bugs. Next is that they will give everybody a free case. Why? Because some people say that the bumper fixes everything! A free case for every buyer, if you got one they’ll give you a refund. But if you’re not happy, you bring the phone back within 30 days, in exchange of a full refund.

So we have the problem, then the solution, what’s missing? Yeah… The updates.

Steve Jobs said on the conference last Friday that they are also working on the proximity issues of iPhone 4. Next is that the company will be shipping the iPhone 4 White at the end of the month, plus the iPhone 4 will be shipped to 17 additional countries.

After the updates, Steve Jobs wrapped up the presentation then faced the audience for a Q&A. With him on the stage was Tim Cook and Bob Mansfield. But no matter how long the Q&A takes, many question still lingers.

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