Facebook Bids Goodbye to Gifts

Say goodbyr to the he cute cakes, colorful flowers and funny drawings for your Facebook wall. Facebook announced that they are closing Facebook Gifts. This is one of the earliest features launched way back 2007 as the result of Hackathon project and gave birth to Facebook credits (the first ever app that made Facebook users pay for something).

Facebook representative Jared Morgenstern offered a brief explanation about the move saying that Facebook is focusing on site improvement:

“Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts. We’ll be able to focus more on improving and enhancing products and features that people use every day, such as Photos, News Feed, Inbox, games, comments, the “Like” button and the Wall.”

It seems that Facebook is decluttering their site with things that makes loading time slower, but considering the fact that they are earning from these apps, it must also be a great sacrifice for the social networking site. Facebook continued to evolve the feature since it first land into our desks, with the addition of Celebrity Gifts and the ability of the sender to gift Lala songs.

This is also a bad news for RealGifts and some eCard sellers that somehow Facebook offered as a part of their Gifts variety. Just so, Facebook suggests that users who opt for this might use third-party applications like Birthday Cards, Hallmark, Pieces of Flair and some eCards. This came as a big sacrifice for Facebook, but this means a little more room for improvement.