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Category: Mobile Technology

Mobile TV: On Screen Dimensions and Viewing Patterns

Written on August 12, 2010 by Aiken Lewis

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After accumulating facts and figures on mobile screen dimensions and viewing patterns, MobiTV comes to this conclusion: bigger is better.

The operator studied usage patterns while FIFA was happening in South Africa. It found out that users viewing through larger devices watched the much longer than those with smaller screens. Its findings also included the discrepancy between the numbers of views done on the and mobile.

Here are the results for soccer mobile views, as reported by : 5-inch phone users stay tuned for an average of 118.2 minutes, 4-inch screens had their users tuned in for an average of 102.2 minutes, and those who watched with 3- and 2-inch handsets timed 67.4 minutes and 61.1 minutes, respectively.

And here is the rundown for mobile tv usage on various mobile platforms: recorded 77.8 minutes on average, which is relatively higher than users’ average of 65.4 minutes and users’ 62.7 minutes–but remarkably less than Android users, who were glued to their screens for an average of 125.7 minutes.

We know that Android has more users now than iPhone, and if this study is to be factored in to mobile TV’s further developments, then the future will have more Android users tuned in to mobile TV shows longer than everybody else.

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