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CTIA 2010: Sprint CEO Surprises People with ‘Sprint ID’

Written on October 07, 2010 by R. Cruise

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Cellphone users often times overlook the other phone features because they concentrate on the apps they use frequently. Sprint saw the trend and created their very own solution called Sprint ID.

Did you know that 75% of the mobile user population is not using the maximum potential of their mobile phone? And this trend is causing problems to telecom carriers.

Luckily, is there to give solution. The carrier unveiled its latest innovation called “” which customized apps, widgets, wallpapers and ringtones based on the interests and needs of the consumer. This was done during the event in San Francisco This minimizes the long hours of search processes for users looking for useful mobile contents. 

As an example, if you are a fitness buff, just set your “ Health and Fitness” Sprint ID, wait for a few moment, and see before your eyes related fitness applications be downloaded right to your phone.

Sprint CEO and President saw the implication of these to different sectors. Anyone can have access to the things they favor without the risk of “bloatware.” An added feature is that any user can go from one ID to another easily.

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