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Category: Apple

iTunes Sets Song Previews to 90 Seconds

Written on December 09, 2010 by Adam Eve

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As promised last month, Apple is extending the song previews to 90 seconds on iTunes stores in the US. With that being said, will iTunes get more song downloads this time?

As promised, is finally extending the on stores in US from 30 seconds to one and a half minutes. According to the researchers at Robert Morris University, the length of song samples has been the key for a consumer to purchase music online. More over, listeners are most likely to buy songs if provided with high quality version of the music. Last month, Apple confirmed that it plans to extend the length of samples to 90 seconds for songs that are at least two-and-a-half minutes long. Meanwhile, shorter songs will remain to have a 30 seconds preview.

Does longer song previews better than 30 seconds? Drop your opinions at the comment box.

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