Microsoft: 1.5 Million Sales for Windows Phone 7

Written on December 23, 2010 by Charles Bass

"Sales are ramping well as our reputation is growing for offering users a unique experience and are in line with our expectations – especially when compared to other new platform introductions. With a new platform you have to look at a couple of things, first of all customer satisfaction. As I mentioned before, we’ve seen great response on the complete mobile phone experience." ---Achim Berg, Microsoft Vice President of Business and Marketing for Windows Phone 7

Microsoft released an official statement regarding the Windows Phone 7 Sales report. The company claimed that over 1.5 million units were sold to mobile operators and retailers during the first month of availability.

Achim Berg, Microsoft’s vice president of business and marketing for Windows Phones, broke the news at the Microsoft News Center website:

“Sales are ramping well as our reputation is growing for offering users a unique experience and are in line with our expectations – especially when compared to other new platform introductions. With a new platform you have to look at a couple of things, first of all customer satisfaction. As I mentioned before, we’ve seen great response on the complete mobile phone experience.

Another is phone manufacturer sales – phones being bought and stocked by mobile operators and retailers on their way to customers. We are pleased that phone manufacturers sold over 1.5 million phones in the first six weeks, which helps build customer momentum and retail presence.”

The figure quoted here is stock shifted from manufacturers to retailers, and NOT handsets sold to consumers.

When Berg was asked how sales stacked up compared to the competition, he answered:

“It’s a bit of apples and oranges comparison; our numbers are similar to the performance of other first generation mobile platforms. We introduced a new platform with Windows Phone 7, and when you do that it takes time to educate partners and consumers on what you’re delivering, and drive awareness and interest in your new offering. We’re comfortable with where we are, and we are here for the long run; Windows Phone 7 is just the beginning.”