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Mobile Gamers are Younger, Wealthier, and Most Likely Women

Written on February 24, 2011 by Kristoff Jones

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Will there come a time when the video game industry is no longer defined by men on their couches playing Halo, Killzone or COD while chugging some cans of beer?

has definitely stormed its way into the video game industry. With the uprise of devices ranging from and , mobile gaming has spanned beyond your typical gaming console and even beyond your typical hardcore gamer. In a recent analysis by mobile marketing and , the mobile gaming market shows that mobile gamers are most likely younger, wealthier, more educated and most likely to be a female compared to the entire U.S. population.

Out of the 250 million unique iOS and users, 26 million or more than 10% are classified as “mobile social gamers” that play an average of 25 minutes of mobile games a day in over 111 million distinct gaming sessions. It was revealed that 61% of the gamers have at least a bachelor’s degree, while 60,000 mobile users in the United States had an average household income of $66,100; both numbers are significantly higher than the U.S. national average.

According to Flurry, “the video game industry is transitioning from an era of hardcore male gamers who have dominated the landscape, to more mass-market usage across mobile social games… 18 – 34 year old males are being supplanted as the most attractive segment to target by big brands and agencies.”

Will there come a time when the video game industry is no longer defined by men on their couches playing Halo, Killzone or COD while chugging some cans of beer? Will the next image of the industry involve iPhones, iPads, and women clad in semi-formal attire smiling and playing some angry birds or plant destroying zombies?

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