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Microsoft and RIM Surprises World, Bing Coming to Blackberry

Written on May 04, 2011 by Kristoff Jones

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Microsoft and RIM, long time rivals in the business-use of smartphones, now forge an alliance in order to survive the harsh territories of the market.

When you see Chief Executive, , walk to the stage of a Microsoft event and announce something about , it’s pretty normal. But when you see Microsoft Chief Executive, Steve Ballmer, walk down to the stage of a Blackberry World conference and announce something about , hell must have frozen.

In an apparent move to boost their presence in the business-use of the smartphone, Microsoft and Research in Motion () have forged an alliance that will bring the Bing and map to Blackberry phones. This comes as a surprise, since Microsoft and RIM has been playing one-upsies over the business category of the smartphone industry years ago. But the Blackberry triumphed, as it wipes out Microsoft’s staunchest champion — the Windows Mobile.

With Microsoft still trying to mark its territories in the smartphone industry with , the company’s search engine couldn’t just stand idly around and watch how other search engines – especially – reign supreme.

With Bing bringing its search and mapping services to the Blackberry, Microsoft will definitely have a relatively stronger presence in the market. This move would also boost Blackberry’s dwindling U.S. market share, as it continues to receive blows both from Google Android and . Google isn’t worried about Microsoft and RIMs team-up though.

The first Blackberry devices to carry Bing’s services will arrive this holiday season.

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