Apple is World’s Most Valuable Brand
Apple is number one on the “Top 100 Most Valuable Global Brands” list, surpassing Google, who only made it on the second spot. Apple’s brand value has boomed up to 85% from 2006, increased to 84% until hitting $153.3 billion this year.
The brand’s achievement is credited mainly to the success of iPad and iPhone 4, according to global research agency Millward Brown. Apple has already made it to the second top spot last year, becoming the no.2 most valuable U.S. company, surpassing Microsoft in market capitalization.
Meanwhile, Google’s brand declined 2% to $111.5 billion. IBM, McDonald’s and Microsoft rounded out the top five. Google held the top spot for the past four years before being displaced by Apple. AT&T, China Mobile, IBM, and Microsoft all have spots in the top-10 most valuable brands list, with only McDonald’s being the non-tech company making it to the top 5.
Also, Facebook made its debut on the top 100 chart at number 35, with a 246% increase in brand value to $19.1 billion – a record breaker amongst the companies included in the survey.
Kudos to Apple!View Article Source »