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"Should Xbox 360 hardware sales begin to drop off dramatically in Q4, or early in 2012 Microsoft will likely announce launch of a new system at E3 next year." --- Billy Pidgeon, M2 Research analyst
EA has refuted the reports that they are in possession of the Xbox 720 hardware. However, M2 Research analyst – Billy Pidgeon – said that announcing a Xbox 360 successor in 2012 is not out of the question. Based on what he said on IndustryGamers:
“While Xbox 360 has peaked in some respects, particularly in North America, the system is still selling strongly and penetration potential remains – in Europe overall, and in the young end of enthusiasts as well as the mass market for an extended back half of this cycle.
“It’s in a vendor’s best interests to maintain a system’s viability as long as possible. On the other hand, should Xbox 360 hardware sales begin to drop off dramatically in Q4, or early in 2012 Microsoft will likely announce launch of a new system at E3 next year.”
IndustryGamers were also told that developers were permitted to see the features of the Xbox 720, which improves the current Xbox 360′s capabilities, including speedier and enhanced Kinect interface that boosts device responsiveness. Last week, an unknown source informed respected games industry publication – Develop – that “Microsoft is rushing to make an [Xbox 720] announcement at E3″ in a bid to steal Nintendo’s thunder.”
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