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Category: Gaming

Wine Discovery Turns into a Social Game

Written on June 03, 2011 by R. Cruise

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Snooth, the world’s largest wine site, carries on leading tech improvement within the wine industry by a social layer called Wine Rack.

encourages users to discover and taste more wines through gaming mechanics, and rewarding them with trophies to show their wine experience and knowledge. The feature helps users gain knowledge about wine, while allowing them to better interact with others in the community and earn virtual souvenirs for their accomplishments.

Mark Angelillo, CTO and co-founder of Snooth, explained that the initial idea behind Wine Rack was “to give users a better idea of how they were learning and growing with wine, how they were getting interested in the product and how they were progressing through playing with wine data.”

Mark Angelillo and his team put broad research into the product which includes consulting with , and social gaming experts, reading documents on gaming theory, and discussing the app’s functionality and features with wine specialists and with Snooth Editor, Gregory Dal Piaz

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