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Category: Internet

Lady Gaga and Eric Schimdt to Build a Startup Company

Written on June 06, 2011 by Aiken Lewis

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An unlikely partnership pursues a very promising project.

The New York Times reported that a start company called has gathered worth $1 million in venture funding. The company is governed by , founded by former CEO Eric Schmidt and partially owned by pop star .

Backplane aims to gather together online communities of musicians and sports teams by collecting update from different social media platforms. The idea of Backplane emerged when Troy Carter, Lady Gaga’s manager and business partner, met up with CEO Steve Jobs to discuss Ping. He thought to do something better.

These days, it has been proven that social media popularity of musicians and bands are becoming essential in shooting up album sales and growing fan bases. Billboard even launched a new chart called Social 50 to rank the artist that is most popular on various social media sites; Lady Gaga leads the pack.

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