Eventbrite Sells Tickets ‘At The Door’
Eventbrite has successfully sold millions of even tickets on the web. Now it wants to sell tickets at the door.
“Eventbrite At The Door” is an app that enables merchants to accept payments, print tickets and collect attendee data on-site. The company, Eventbrite, announced the new app during the release of an iPad-based box office last Tuesday.
Eventbrite will test the free app with about six partner locations before releasing a public version. CEO, Kevin Katz, says that eventually he hopes to partner with Square once they release an API. But in the meantime, they will use a wireless printer and a credit card swiper attachment in the test venues.
An iPad box office solution is more portable and more practical in outdoor situations than the box office software some venues use now. More significantly, however, it scales down to small events that don’t have any box-office infrastructure. For example, a college band could throw a gig and print tickets right at the door.
Eventbrite At The Door’s advantage is that it’s a way to keep track of who attends the event. When making a transaction, the app asks the vendor to enter an email address for the customer. Hence, the vendor gets useful information for marketing future events. According to Eventbrite co-founder, Julia Hartz, it’s something they already do — making the most of ticket sales.
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“Eventbrite At The Door is a really natural extension of how to capitalize on any type of ticket sale that can occur. That was very much where event organizers were missing out on revenue or collecting the revenue and not being able to connect with their customers afterward.”