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DailyTech Revives the Apple TV Set Top Box Rumors

Written on June 22, 2011 by Avlya Jaie

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DailyTech awakened a long-time running rumor that Apple might be entering the TV market with their Apple TV set top box.

The about the launching of set top box have been buzzing around the industry for over several years. And although Apple’s and both declared before that there’s no possibility for the company to release 42″ and 50″ Plasmas in Apple Stores, still brought back this hearsay.

During the Goldman Sachs Conference last 2010, Tim Cook answered few questions regarding the Apple TV set.

Q: Where do you see things going with the Apple TV?
A: It’s still a hobby, but our gut tells us there’s something there. The go-to-market model is difficult, and we have no interest in being in the TV market. But we have continued to invest in the Apple TV and will keep doing so.

DailyTech reported that it’s a former Apple executive who revealed the company’s partnership with an unknown electronics manufacturer, to create the TV set top box with Apple TV and iTunes features. The new TV sets would be marketed as Apple products, even though they’d be manufactured by a different company. Apple is now rumored to release their TV set top box by next year.

“According to source Apple plans to “blow Netflix and all those other guys away” by bundling Apple TV + iTunes inside physical television sets. According to the source Apple is teaming up with a major supplier (our guess would be Samsung Electronics Co., Ltd. (SEO:005930)), to provide the physical televisions, which will be re-branded as Apple television sets”.

Though Apple’s current TV sets are gaining success since its debut, Steve Jobs said that they still need to revamp it in order to meet the expectations of the consumers.

“Subsidized set-top boxes have squashed innovation because no one wants to pay for separate boxes…ask TiVo, Roku, us, in a few months. The set-top box needs to be torn up and redesigned to get people things they way they want them.

One can assume that these issues are not true and accurate, since people knows that DailyTech is not an official source of Apple rumors.

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