E-reader Users Surpasses Tablet Fans
Pew Internet Project's survey reveals that users of e-readers in America doubled to 12% starting November 2010 to May 2011.
Number of E-reader users are increasing in last six months, surpassing the tablet growth that has enjoyed a ramp-up after iPad was launched last year. Based on a study conducted by the Pew Internet Project: The number of people in the U.S. who uses Kindle, Nook or other e-reader devices were doubled to 12% between the month of November last year to May this year. Meanwhile, tablet users increased to three percent in the same period of time from 5 percent to 8 percent.
The group also said that this is the first time that the number of e-reader users reached double digits among U.S. adults. The survey also revealed that 3 percent of U.S. adults own a tablet and an e-reader. While the rest still owns a cellphone.