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Category: Gaming

Microsoft: Not Yet Ready for the Portable Gaming Market

Written on June 28, 2011 by Aiken Lewis

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The COO explained the reason behind this decision.

COO said that has no plans to compete with Nintendo, and Sony in the portable gaming industry anytime soon. The COO said that the gaming market it too crowded at the moment and nothing exciting seems to take place.

“I think the DS – if you look at the 3DS, certainly versus people’s expectation’s it’s not been as successful as people would have thought. So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. So I’m not sure it’s [a good idea] … You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine,” Durkin added.

Right now, Durkin is confident with the company’s devices like the Xbox 360 system and their future endeavors such as Kinect and Xbox Live. Microsoft is set to unveil the updated Xbox console at E3 2012.

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