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Category: Apple

Apple, Granting Refunds for Final Cut Pro X

Written on June 29, 2011 by Avlya Jaie

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Receiving several complains from discontented customers, Apple issues refunds for Final Cut Pro X upon request.

Few customers are unsatisfied with the revamped features of , forcing them to claim a from . “The new Final Cut Pro X is not a functional application meeting the standards of Final Cut Pro 7″, a user stated in an email message. “It has zero professional features that I can use in my post facility.”

Responding to these complains, an Apple advisor cleared out that they are willing to grant refunds for their customers, and even claimed that the said application “does not contain properties that were highly regarded in the last version.” The advisor sent his apologies and promised that Apple would give refunds for such purchase made on the . The credits will be included on the receipt of purchase within 5-7 business days.

Apple then sent an email message to all of their unsatisfied Final Cut Pro X customers:

“Moving forward, I understand that you are not satisfied with the app “Final Cut Pro”. I can certainly appreciate you would like a refund, and I would be more than happy to help you out with this today. In five to seven business days, a credit of £179.99 should be posted to the credit card that appears on the receipt for that purchase.

Please note that this is a one time exception because the iTunes Terms and Conditions state that all sales are final.”

According to some customers who received the refund, it was really surprising that Apple had given such apologies and quick response. They wrote on AppleInsider, “I’ve never seen an Apple employee apologetic over the ‘inadequacies’ of their software before.”

These issues probably affected the marketing strategies of Apple. As of yesterday, the Final Cut Pro X just received two and a half stars from its users, while only 563 stars collected for 1,275 ratings. Supposed to be, Apple plans to revamp the said application in order to produce satisfied customers. But unfortunately, the software had met different complains from outspoken customers, who even believes that Final Cut Pro X “is no longer a professional application… this is just an upgrade of iMovie!!”

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