The iPhone 5: Fires Up Battle Between Carriers
With Apple's iPhone 5 yet to come, Verizon, AT&T, Sprint and T-Mobile are having a war on which should carry the upcoming handset.
Regardless on who’s going to be iPhone 5’s carrier, a four-way battle is already cooking prior to the handset’s arrival in the market. Verizon is already boasting that it can let you talk and surf with the iPhone 4, while AT&T brags about its superior network. Moreover, a price war is also coming. But just wait until Apple’s iPhone 5 also lands on Sprint and T-Mobile.
With the arena being drawn already, here are the iPhone 5 points that carriers should be concerned about.
By default, AT&T was always the iPhone carrier. But with Verizon coming in the scene, Apple has been very diplomatic on which carriers brings iPhone buyers toward. However, most Americans are still thinking of iPhone as an AT&T product. That said, the iPhone 5 can be Verizon’s opportunity to snatch the ‘flagship iPhone carrier’ banner this time.
Although both of them don’t offer the 4G LTE service to most customers or in most areas yet, Verizon and AT&T are already battling on who has the faster 4G LTE network. And whether or not iPhone 5 will come with 4G LTE, the handset will definitely arrive by the time both carriers has enough 4G LTE towers. That means Apple’s next-generation iPhone will be the carriers’ golden nugget for 4G LTE promotion.
Sprint and T-Mobile
Whether or not iPhone 5 will land on Sprint or T-Mobile is everyone’s insight. But in case the handset will, then both carriers will back down from supporting Android devices. Moreover, Sprint and T-Mobile will promote the notion that they are providing a better, cheaper and more reliable iPhone 5 than Verizon and AT&T. Otherwise, they will continue promoting their Android mobile phones.
This will be the first time that iPhone geeks will see a price war. The price reductions for iPhone 4 is tentatively about to begin. But whether this will carry on to iPhone 5, that remains to be seen. In case the upcoming handset will run the pricing gamut, will Verizon dare to offer a cheaper iPhone 5 than AT&T? Or will it be the other way around?
While Apple will be busy doing its own massive iPhone 5 campaign, the carriers’ four-way war can only serve to help if the company lines it up right. That means giving what AT&T and Verizon wants by building 4G LTE into iPhone 5, and letting Sprint and T-Mobile have the handset. If Apple can make it all happen, then it can be beneficial to the winning carrier.