Apple Launches the Fourth Video Ad for iPad 2
Apple launched the fourth installment of their iPad 2 TV ads with a subtle promotion of their Mac OS X Lion.
The said ad stresses the common human element that people will always share their memories, cook dinner and make home movies. However, Peter Coyote stated that these will never be the same as the iPad 2 arrives.
The said iPad 2 ad deliberately shies away from the technical, and on what the iPad and its apps can do, from practical perspective like the earlier ads for the said device. Other companies that launched a countering ads, including LG and Samsung, have so far dwelt on hardware specifications and software features that don’t resonate with their customers.
It is said that marketing played a significant role in communicating the advantages of an iPad, and has contributed well on Apple’s pursue of getting 61% of the tablet market where the remaining portion is divided between other companies.
Apple showed a similar theme in ads for the lifetime of a product, and may not change their strategy until the release of iPad 3 which is expected to arrive in early 2012.
Check Apple’s fourth video ad for iPad 2 below.View Article Source »