Subscriptions for World of Warcraft Continue to Fall
Despite its fairly new offering, Blizzard is seeing a decrease in subscribers for World of Warcraft.
During their latest earnings announcement, Blizzard claimed that their World of Warcraft subscribers where down again. Mike Morhaime, president and co-founder of Blizzard, informed investors that the game is still seeing number of subscribers that are correlated with the release of updates and expansions.
“On the World of Warcraft side, we experienced a slight decrease in subscribership during Q2, closing the quarter at 11.1 million subscribers worldwide. In terms of subscriber growth around the world, what I would say is what we have seen is that subscribership tends to be seasonal and driven by content updates and so as we are heading further away from an expansion launch, it’s normal to seasoned declines where the team is currently working on our largest content update since Cataclysm and that will hit later this year.”
Moreover, the team is working on the next content update that is said to include “major raid and dungeon content.”
“The World of Warcraft development team is also working on the next content update, which will include major new raid and dungeon content. We believe that this new end game content will keep the game fresh for current players and provide compelling reasons for laps players to come back.”
Blizzard recently announced as well that players can play WoW until level 20 without charge. However, this offering is not seeing an increase in subscribers yet. Still, the firm is gearing up for a serious competition with Bioware, as the latter gets ready for the holiday launch of Old Republic.
The game dev company was spotted to register trademarks for Mists of Pandaria which is believed to be World of Warcraft’s next content update. And while no exact release date was given, Mike Morhaime pointed out that it will be released sometime this year.View Article Source »