Apple: The Only Major PC Maker in Western Europe That Still Grows
A new study showed that the Apple is the only PC maker based in Western Europe that is still growing
Gartner stated that Apple was the only major computer manufacturer based in Western Europe that is still growing. That is according to a continent wide breakdown on Wednesday. Apple increased its shipments by half a percent to hit 7% of the market, while other Windows-based PC makers dropped in the same timeframe. HP and Delli gained shares, but still saw their shipments drop by 6.1% and 12.7% respectively. ACER, on the other hand, faced a disastrous flop after its abnormalities in overstock forced it to ship 44.6% fewer PCs, and drop to 2nd place at 16.7%.
The pattern was largely consistent from country to country. Apple gained shares in the UK and had a boost in France where its raw shipments were increase up to 6.4 points. Enough to put it in the top five for the first time. Samsung was one of the few others to see an upside in any area, but only registered in the top five in France.
Almost all of the shift was blamed directly on the tablet’s increasing popularity led by the iPad. This greatly hurt the computer sales and saw some retailers set aside space fully anticipating more attention for Apple and other tablet supporters.
Gartner also noted that even Netbooks suffered the brunt of the hit. The cheap mini portables saw shipments – in many cases – decrease almost in half, as customers abandoned the category in primary favor of iPad. ASUS, like ACER, clung too closely to netbooks for its business, and saw its total PC deliveries fall at least 20% in core areas.
The new tallies points the gap between Apple’s performance and competitors being even more pronounced in Europe than in the US and worldwide. IDC figures still show companies like Lenovo and Toshiba finding room to grow when they can tap into China or into the US mindset.
Gartner didn’t attempt to explain Apple’s climb. Most have attributed it to a strong grasp of the retail market even outside of its own stores. Its emphasis on higher-end PCs has also helped it escape both most cannibalization by its own tablets, as well as the lack of meaningful differences between low-end notebooks and netbooks.View Article Source »