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Category: PC

China is Now the Largest PC Market

Written on August 24, 2011 by Lulu

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China managed to surpass US as the world's largest PC market of the year.

A new research shows that managed to outgrow as the world’s largest . For all of 2011, US took the lead, but China was able to push past them this spring. China also claimed 22% of all PCs shipped at 18.5 million, with 21% (17.7 million) going to Americans. Due to this scenario, researchers predicted that China will be getting 21.8% for all of 2012, where the US would slip to 19.6%.

The catch-up in the said country may have come from the Chinese government plans. Its 12th Five Year Plan was encouraging very large companies at the heart of China’s foundations, to keep spending at the time when the US was still struggling. China also puts efforts to improve their in poorer cities, where the US was much more saturated and has less room to grow. China did also face some serious problems, as it was fighting to control inflation and minimize the ripple effect from problems that came from the US. It was still enough of a sign that developing countries were getting enough momentum to outgrow countries where individuals were wealthier but have less need to buy in.

The said shift is likely to heavily favor Chinese companies, like and , that are already established in the country and know how to appeal to an audience of lower income and different needs. American firms that focuses on premium hardware may have an advantage, although Apple is already making more money than by a wide margin despite prices that mostly limit it to the upper middle class and above in China.

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