Badgeville: Turning a Publisher’s Site to Mini-social Network

A year after it was founded and right before Gammification Summit hits NYC, Badgeville has introduced tools to turn any publisher’s site into a mini-social network. With just a flick of a switch, a brand can transform its user community and on-site actions into Facebook-lite — an interactive social and consumer experience.

Social Fabric allows brands and publishers to install feed with real-time and relevant social notifications, coming from both internal site mechanics and third-party social media like Facebook and Twitter.

As Badgeville explains on its site:

“For instance, a user may be notified when another user replies to a comment she has left on an article; or, a user may receive a notification when someone that has purchased similar items has reviewed an item currently stored in their shopping cart.”

Simply put, any site with this technology becomes an inter-connected mini-social network — which instantly turns roaming users into a community. The magic behind Social Fabric comes from Badgeville’s Behavior Graph. It is a site tool that tracks the actions of site users that are customizable — from adding items to a cart, product reviews, referrals, to purchases.

And with grammification becoming mainstream, are you going with the flow?

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