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Category: Various

Nike Develops Tron-inspired Run Tracker

Written on January 06, 2013 by Avlya Jaie

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Nike's new Run Tracker features visuals inspired by sci-fi movie, Tron

Sports brand, has created a new , with the help of a interactive agency. The campaign features inspired visuals.

Creative Director Henry Chu talks about this campaign and said:

“As fanboys of sci-fi movies, we wanted to create an interface like with the control panel of the Ironman’s suit,”

The visual features Tron-style graphics that features data from the participating runners and segmenting it between men and women. Men and women are shown as blue versus red visualizations.

Other graphical datas include Fastest 1k, Longest Run. Total Distance and Average Pace.

Check out the Nike MvsW site for more details.

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