Nike Develops Tron-inspired Run Tracker
Nike's new Run Tracker features visuals inspired by sci-fi movie, Tron
Creative Director Henry Chu talks about this campaign and said:
“As fanboys of sci-fi movies, we wanted to create an interface like Tron with the control panel of the Ironman’s suit,”
The visual features Tron-style graphics that features data from the participating runners and segmenting it between men and women. Men and women are shown as blue versus red visualizations.
Other graphical datas include Fastest 1k, Longest Run. Total Distance and Average Pace.
Check out the Nike MvsW site for more details.View Article Source »