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YouTube Turns Pay-Per-View

Written on August 30, 2010 by Adam Eve

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It is being buzzed today that YouTube will soon serve as a pay-per-view platform for Hollywood movies. Does that mean that we can no longer broadcast ourselves and be famous, just like what happened to Justin Bieber? Can we no longer watch online videos without charge? Oh no!

According to Financial Times, YouTube is making a deal with major American movie studios to launch a global pay-per-view service by the end of 2010. YouTube’s popularity, plus Google’s search technology dominance, could make a fresh revenue model to compensate falling DVD sales. And this can be YouTube’s way of generating more income.

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