Apple Uses Santa to Sell Siri in Subtle Way

Apple released a new TV spot for the iPhone 4S and you will notice that the company does not even mentioned the words iPhone 4S or the name of its digital assistant, Siri,

The commercial was all about Santa and how he deals with his 3.7 billion appointments.

The advertisement is actually a smart way to sell the smartphone this holiday season. But some are questioning on whether Siri has the long term-staying power, or will the fad eventually fade?

Watch the video after the jump.

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iPhone 4S Lands in More Than 20 Countries

Apple started launching its latest device, iPhone 4S, in a handful of countries today. Some of these countries include Qatar, Russia, Saudi Arabia, South Africa, Taiwan, Thailand, Tunisia, Turkey, United Arab Emirates, Bahrain, Brazil, Chile, Egypt, Israel, Jordan, Kuwait, Malaysia, Morocco, Peru, the Philippines and Vietnam.

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