Badgeville: Turning a Publisher’s Site to Mini-social Network

A year after it was founded and right before Gammification Summit hits NYC, Badgeville has introduced tools to turn any publisher’s site into a mini-social network. With just a flick of a switch, a brand can transform its user community and on-site actions into Facebook-lite — an interactive social and consumer experience.

Social Fabric allows brands and publishers to install feed with real-time and relevant social notifications, coming from both internal site mechanics and third-party social media like Facebook and Twitter.

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Wine Discovery Turns into a Social Game

Wine Rack encourages users to discover and taste more wines through gaming mechanics, and rewarding them with trophies to show their wine experience and knowledge. The feature helps users gain knowledge about wine, while allowing them to better interact with others in the Snooth community and earn virtual souvenirs for their accomplishments.

Mark Angelillo, CTO and co-founder of Snooth, explained that the initial idea behind Wine Rack was “to give users a better idea of how they were learning and growing with wine, how they were getting interested in the product and how they were progressing through playing with wine data.”

Mark Angelillo and his team put broad research into the product which includes consulting with Foursquare, Zynga and Badgeville social gaming experts, reading documents on gaming theory, and discussing the app’s functionality and features with wine specialists and with Snooth Editor, Gregory Dal Piaz

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