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Nike Develops Tron-inspired Run Tracker

Written on January 06, 2013 by Avlya Jaie

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Nike's new Run Tracker features visuals inspired by sci-fi movie, Tron

Sports brand, Nike has created a new Run Tracker, with the help of a Hong Kong interactive agency. The MvsW campaign features sci-fi inspired visuals.

Creative Director Henry Chu talks about this campaign and said:

“As fanboys of sci-fi movies, we wanted to create an interface like Tron with the control panel of the Ironman’s suit,”

The visual features Tron-style graphics that features data from the participating runners and segmenting it between men and women. Men and women are shown as blue versus red visualizations.

Other graphical datas include Fastest 1k, Longest Run. Total Distance and Average Pace.

Check out the Nike MvsW site for more details.

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Microsoft to launch Kinect for Xbox 360 on November

Written on July 08, 2010 by Charles Bass

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If you just can't get enough of Kinect for Xbox 360, here is a sneak peak on what to expect from Microsoft.

Mark your calendars as Microsoft will launch Kinect for Xbox 360. It was just confirmed by Microsoft that it’s release is due November 4

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