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Generation Y Considers Giving up Paid Television

Written on June 05, 2011 by Adam Eve

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Ideas and Solutions reveals why the Generation Y of paid television subscribers are leaning towards cutting the cable.

A Los Angeles-based consultant group for media and technology companies, Ideas and Solutions, released a survey last Tuesday on how cable providers can keep their subscribers from cutting the cord. Based on the study, 60% of people between the ages of 18 and 29 were considering on giving up paid television. The report groups the 70 million Generation Y demographic into three: Loyalists, Leaners and At-risks. Obviously, the At-risks are those early adopters of technology and much more likely users of Hulu or Netflix.

It only shows that cable providers can keep their subscribers by attuning the television to the Leaners and At-risks’ preferences. That means having on-demand, DVR options and programs that are more aligned on their interests.

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