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Google and Arcade Fire Craft Together an HTML5 Experience

Written on August 31, 2010 by Aiken Lewis

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Still unsure of what to call it with, but the Arcade Fire-Google collaborative project nonetheless has a lure and flair for the artistic.

With a blend of melancholy, the “Chrome Experiment,” as Google calls it, renders a multiple browser opening with an Arcade Fire soundtrack: “We Used to Wait.” Real maps, custom canvas and the viewer’s childhood address all synchronized to the song. The viewer can scrawl a message to their younger selves. The web browser has turned into an artistic medium itself.

This interactive music video makes for a two-way communication. The viewer and the art can weave a connection through this unusual web experience. It employs “open web technologies, including HTML5 video, audio, and canvas,” as described by the project’s launching site.

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