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‘Tron: Legacy’, the First iAd for iPad

Written on December 16, 2010 by Charles Bass

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The first ever iAd for the iPad was launched today. The debut offering for the iAD is the Disney film Tron: Legacy. For now, this will be the only iAd to be released. More iAds will be launched next year.

Ad Age reported earlier that the first iAd on the iPad will debut today in the form of an ad campaign for the Disney film “Tron Legacy.” The film will debut on theaters this weekend. However, this will be the first and last iAd for 2010. Other iAds will be released next year. Designed to maximize the ad potential of Apple’s tablet, iAD will be launched widely in early 2011 when other ads start its release onto the platform.

Just like the iAds in iPod Touch and iPhone, the iPad iAd is rich with graphics, equipped with touch navigations and packed with video native apps. The full-screen “Tron” featured on several iPad apps like TV Guide will include a full 10-minute video, images from the movie, a theater locator with showing times and a preview of the soundtrack. The preview of the soundtrack was included for people to invite people to download it on iTunes. For the first time in the history of iAd, users can send email within the ad.

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Adidas Cancels $10M iAd Contract

Written on October 04, 2010 by Adam Eve

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Shoemaker Adidas has reportedly canceled a $10 million deal for mobile advertisements on Apple's iAd service, because the iPhone maker has allegedly exerted too much control over the process.

Because Apple’s CEO, Steve Jobs, was being too much of a control freak, shoemaker Adidas pulled its $10 million iAd contract. Rumor has it that Adidas’ creative concept was rejected thrice, in addition to the company’s lack of control over visibility and third-party ad serving tools which prompted the move. Reaffirming a Wall Street Journal claim in August, advertisers have been frustrated over Apple’s tight control on the creative process for iAd. Due to this, competitors have been quick to highlight the company’s opposite approach with iAd.

Yahoo CEO, Carol Bartz, thinks that Apple’s tight control will drive advertisers away, making it detrimental to the service. If any of this rumors were true, Adidas would be the second high-profile customer lost to Apple after Chanel.

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