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Apple Uses Santa to Sell Siri in Subtle Way

Written on December 20, 2011 by R. Cruise

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No name-dropping this time for Apple.

Apple released a new TV spot for the iPhone 4S and you will notice that the company does not even mentioned the words iPhone 4S or the name of its digital assistant, Siri,

The commercial was all about Santa and how he deals with his 3.7 billion appointments.

The advertisement is actually a smart way to sell the smartphone this holiday season. But some are questioning on whether Siri has the long term-staying power, or will the fad eventually fade?

Watch the video after the jump.

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