Apple’s September 2010 Press Event Insider

Last July, Apple opened their gates to talk about the iPhone 4 issue. But today, people crammed their way to San Francisco to see the what’s in store for the company’s annual product announcement. The event starts at 10:00 am PT, but the guys of Cupertino were already in the venue since 4:00 am. Now, that’s pretty intense! Broadcast people, with their big cameras, went in first, followed by the gadget writers while The Beatles’ song fills the air. Does that mean that The Beatles is on iTunes? Well, that’s out of the question. A couple of minutes and Alanis Morissette song after, the lights started to dim, then Steve Jobs takes the stage, getting a large cheer from the audience.

Read the rest of the article »

Apple to Stream their Press Event Tomorrow

Apple announced yesterday that the company will be live streaming their event today to the public. Beginning 10 am PT, Apple will host a stream of their highly anticipated announcements of updated iPods, iTunes rentals, and their overhauled Apple TV. Though the guys of Cupertino post videos of their product launches later in the day, demand for press events like this is astonishingly high. On an interesting note, video coverage will only be available on Apple devices only. Many assumes that it has something to do with the company’s passion of controlling the user experience — or it’s just a gimmick for the relaunch of the Apple TV.

If you are using a Mac or an iOS device, make sure to keep these viewing details in mind:

“Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.”

View Article Source »