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Kindle 3 Hits iPad on its New TV Ad

Written on September 14, 2010 by Charles Bass

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"It's a Kindle. A $139. I payed more for this sunglasses." The Kindle 3 TV ad aims to dethrone iPad.

Amazon has thrown on purpose a blow over over Apple, when they released a TV ad that takes on the shortcomings of Apple iPad.

The ad was aired today at Good Morning America. It promotes the new Kindle 3 and its $139 price. Much lower than the iPad. It actually mocks the Apple gadget and the comparison is quite reasonable. Two of the main key points of Amazon is that with iPad it is impossible to read when the sun is up and all bright. And the fact that Kindle costs far less than iPad.
Kindle 3 may not have the color, but with the large market place to shop for apps and the screen is better. All the more it is more responsive, updated via e-ink screen and month’s worth of battery life more affordable that price point.

Amazon throughly believes that the product’s price will convince people to buy the device and make it more popular than iPad. It has done pretty good, considering the fact that Kindle 3 is now the fastest selling Kindle ever.

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[REVIEW] The Third Generation Amazon Kindle

Written on August 25, 2010 by Adam Eve

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The third generation of Amazon Kindle is an innovation rather than a new invention. There's something new with what seems to be an old design. See what's inside Amazon Kindle 3.0 as you delve deeper on our review.

Though the first company to release an e-book reader, Amazon’s Kindle is definitely not the iPod of the e-book reader market. And despite a much more competitive market, Amazon is releasing its third generation of Kindle. But first thing’s first: Kindle 3 is more evolutionary than revolutionary. The 6-inches e-reader is now smaller, lighter and has an improved screen. Plus, it also adopted the Wi-Fi feature from its rival — the Barnes & Noble Nook. On top of the more compact design is an expanded memory (4GB) and longer battery life.

One of Amazon’s goals is to make the device smaller to make it more pocket or purse-friendly. Indeed, the Kindle feels lighter, more comfortable in the hands and easier to hold for longer periods. Compare to Apple’s multifaceted iPad, the Kindle 3 features an e-ink screen which serves as the reader’s strength and weakness at the same time. On the upside, the Kindle’s display is really good. The letters appear slightly darker and pops a little more. Turning the pages is also faster. Another thing about e-ink displays is that they are not backlit, which reduces eye strain and allows the reader to see the screen better — even in direct sunlight. However, you will need to have a light source when using the Kindle 3 at night. That’s the reason why Amazon designed an optional protective cover that includes a retracting LED light. The only catch here is that the cover is expensive at $ 59.99. The only hitch of the e-ink display is that its latency and four-way navigation feels weird if you play with your touchscreen smartphone all day. It gives you this odd sensation of using a futuristic and archaic device at the same time.

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