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Nike Develops Tron-inspired Run Tracker

Written on January 06, 2013 by Avlya Jaie

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Nike's new Run Tracker features visuals inspired by sci-fi movie, Tron

Sports brand, Nike has created a new Run Tracker, with the help of a Hong Kong interactive agency. The MvsW campaign features sci-fi inspired visuals.

Creative Director Henry Chu talks about this campaign and said:

“As fanboys of sci-fi movies, we wanted to create an interface like Tron with the control panel of the Ironman’s suit,”

The visual features Tron-style graphics that features data from the participating runners and segmenting it between men and women. Men and women are shown as blue versus red visualizations.

Other graphical datas include Fastest 1k, Longest Run. Total Distance and Average Pace.

Check out the Nike MvsW site for more details.

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Phone App Stops the Broken Hearted From Calling Their Exes

Written on July 06, 2012 by Avlya Jaie

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Phone app, Guaraná Antarctica’s Ex-Lover Blocker, helps people to get over a bad break up

Have you been heartbroken? Are you tempted to speak to your ex who made you cry and just made you lose all your self worth. Then, fret no more! A mobile app can help you rebuild your life and get over your ex.

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Xperia Play: “Android is Ready to Play” On February 13

Written on February 07, 2011 by Charles Bass

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Get ready to "Xperiance" Xperia Play.

Finally guys! Sony Ericsson stopped teasing us with the whereabouts of the rumored “PlayStation Phone” also known as the Xperia Play.

Xperia Play is now a real deal and we’ll be seeing it right before Valentine’s day. It’s one of the devices announced at this year’s Mobile World Congress in Barcelona. If you want to be the first to see the new Xperia Play, wear your best suit on February 13 at 6PM GMT. Meanwhile, we’ve embedded a teaser video from Sony which bordered between creative and morbid.

Hit play. Video after the break.

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