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Apple is World’s Most Valuable Brand

Written on May 09, 2011 by R. Cruise

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Apple is number one on the “Top 100 Most Valuable Global Brands” list, surpassing Google, who only made it on the second spot. Apple’s brand value has boomed up to 85% from 2006, increased to 84% until hitting $153.3 billion this year.

The brand’s achievement is credited mainly to the success of iPad and iPhone 4, according to global research agency Millward Brown.  Apple has already made it to the second top spot last year, becoming the no.2 most valuable U.S. company, surpassing Microsoft in market capitalization.

Meanwhile, Google’s brand declined 2% to $111.5 billion. IBM, McDonald’s and Microsoft rounded out the top five. Google held the top spot for the past four years before being displaced by Apple. AT&T, China Mobile, IBM, and Microsoft all have spots in the top-10 most valuable brands list, with only McDonald’s being the non-tech company making it to the top 5.

Also, Facebook made its debut on the top 100 chart at number 35, with a 246% increase in brand value to $19.1 billion – a record breaker amongst the companies included in the survey.

Kudos to Apple!

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The Microsoft Patch Tuesday

Written on December 15, 2010 by Adam Eve

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Microsoft, once again, released a big batch of software updates for its various products. And while it is customary for Big Red, the company just delivered it biggest patch ever.

It’s the time of month again wherein Microsoft delivered a number of updates for its products. However, Big Red delivered the largest number of updates in its December 2010 Patch Tuesday. Collectively, all updates apply to all versions of Windows, Microsoft Office, Microsoft Exchange 2007 and Microsoft SharePoint 2007. MS10-090 and MS10-091 seems to be the most critical of all the bulletins, and must be on top of the priority list.

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Microsoft Pushes Windows Web Bug Patch

Written on October 02, 2010 by Adam Eve

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Hallelujah! Microsoft's patch for the reported ASP.Net bug is now pushed to end users problems via Windows Update. Brought by the company as promised, making cyber culprits at bay.

Keeping their promise earlier this week, Microsoft released its latest emergency patch to its Windows Update distribution service yesterday. Last Tuesday, the company shipped a fix for the ASP.Net Web site and application framework flaw. The bug enables attackers from stealing important data from Web servers. However, the fix was only available from their download site then.

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Hackers Exploit ASP.Net Bug

Written on September 26, 2010 by Adam Eve

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Following a research demo of how "oracle padding" bug can be exploited by force-feeding cypher text to an ASP.Net application, Microsoft needs some patching up for their web application framework.

A warning from Microsoft has it that hackers are exploiting the un-patched bug in ASP.Net. Symantec, however, said that is has not seen any attacks yet. All versions of ASP.Net are vulnerable to this attack, letting the culprits access Web applications with full administrator rights. The company promised a patch for the zero-day bug, but no delivery date was set.

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Microsoft Keeps Programs Prone to DLL Hijack a Secret

Written on September 01, 2010 by Adam Eve

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After some complaints that some Windows applications can be prone to hijacking, Microsoft is on its way to patch things up. But users can have yet, because deployment can take a couple of weeks. Still, the company has their mouth zipped about their vulnerable apps.

Microsoft remained silent from naming which of its Windows program, are prone to widespread “DLL Load Hijacking.” Because the programs don’t call code libraries using the full path name, DLL Load hijacking exist in many Windows applications. The culprit can exploit by tricking the application to load a malicious file required by the DLL, resulting for a malware to be planted on the machine. According to Jerry Bryant, group manager of Microsft Security response Center, the company plans to address the affected products through security or defense-in-depth updates. The company also published an automated tool that can help users to block such attacks.

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