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Eight Percent Drop on Video Game Sales

Written on October 17, 2010 by Adam Eve

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According to Jesse Divnich, an analyst of Electronics Entertainment Design and Research, part of the decline can be attributed to "Halo." The game is so popular that the rest of the industry is so afraid to go up against it.

According to market researcher, NPD Group, US retail sales on game hardware, software and accessories fell to eight percent or $1.2 billion in September. Game hardware sales stumbled to $383 million as fewer people buy Wii and PlayStation 3. However, XBox 360 sold more units than it did a year ago. Software sales also slacked down to $614 million. And though Microsoft’s Halo: Reach sold 3.3 million units, it is not enough to lift the category.

But NPD Analyst, Anita Frazier, pointed out that while retails sales are declining, digital and other out-of-the-box retail channel has a growing market. Simply put, more people are downloading games and buying extra content online. More over, game accessories are also having an up-tick, boosted by Sony’s new Move motion controller. The XBox Live point 1600 point card and the Network Card for PlayStation 3 are the best-selling accessories so far. Further more, GameStop Corp., the world’s largest video game retailer, got a 2.3 percent increase in shares.

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