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HP Seeks Russell Brand’s Help Against iPad

Written on July 04, 2011 by Adam Eve

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Russell Brand uses his humor to discuss what HP's TouchPad is all about.

After the news that HP is creating an iPad competitor, the company told that their tablet’s target were the enterprise customers. But it seems that people were not convinced. Hence, HP reached for one more resort — make them laugh.

HP, which managed to create a good ad campaign or two this time, sought for Russell Brand’s help to make a series of short videos for the TouchPad. Each one discusses the various features of the tablet, which HP said does not compete against the iPad. Fortunately, Russell Brand was able express the essence of HP TouchPad without being overly intelligent. But whether these videos can lift up the perception of HP TouchPad with ordinary consumers, only the people can tell.

Check out the HP TouchPad video after the jump.

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