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Nike Develops Tron-inspired Run Tracker

Written on January 06, 2013 by Avlya Jaie

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Nike's new Run Tracker features visuals inspired by sci-fi movie, Tron

Sports brand, Nike has created a new Run Tracker, with the help of a Hong Kong interactive agency. The MvsW campaign features sci-fi inspired visuals.

Creative Director Henry Chu talks about this campaign and said:

“As fanboys of sci-fi movies, we wanted to create an interface like Tron with the control panel of the Ironman’s suit,”

The visual features Tron-style graphics that features data from the participating runners and segmenting it between men and women. Men and women are shown as blue versus red visualizations.

Other graphical datas include Fastest 1k, Longest Run. Total Distance and Average Pace.

Check out the Nike MvsW site for more details.

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LEGO Star Wars III: The Clone Wars Denied of February Release

Written on January 31, 2011 by Kristoff Jones

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The force is not strong enough to catapult the LEGO Star Wars game for a February release, it seems.

Bad news everyone, the highly-anticipated, action-packed LEGO title that has ever graced the video game industry will no longer see a February 15th release. LEGO Star Wars III: The Clone Wars will instead break on the 22nd of March, says game developer LucasArts.

LEGO Star Wars III: The Clone Wars is an action-adventure, sci-fi game developed by Traveller’s Tales and Lucas Arts for the Xbox 360, PlayStaion 3, Nintendo Wii, PSP, Nintendo DS and PC. The game will include the characters from the Star Wars: The Clone Wars animated series along with other fan-favorite characters from the epic Star Wars movie saga. Hit the break and watch the trailer for more info on the game!

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