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Nike's new Run Tracker features visuals inspired by sci-fi movie, Tron
Sports brand, Nike has created a new Run Tracker, with the help of a Hong Kong interactive agency. The MvsW campaign features sci-fi inspired visuals.
Creative Director Henry Chu talks about this campaign and said:
“As fanboys of sci-fi movies, we wanted to create an interface like Tron with the control panel of the Ironman’s suit,”
The visual features Tron-style graphics that features data from the participating runners and segmenting it between men and women. Men and women are shown as blue versus red visualizations.
Other graphical datas include Fastest 1k, Longest Run. Total Distance and Average Pace.
Check out the Nike MvsW site for more details.View Article Source »
Another member of the ‘do we really need yet another iOS dock?’ family was added, as Monster releases the Tron Light Disc iPod dock.
Fans of sci-fi movies are often the most technology-obsessed consumers existing. Hence, Monster is capitalizing on this by releasing the Tron Light Disc iPod dock. The iPod dock is inspired by the ‘identity disc’ seen in Tron: Legacy. It joins the family of iOS dock for audio devices, and costs £200.
The Tron Light Disc iPod dock features dual pipe lighting rings around it, Tron-themed icons embedded in a 3D motion menu screen, Tron 2.3 player, and a skinned alarm clock application. It supports the iPod Nano; first, second and third generation iPod Touch; and all existing iPhone models.
Are you going to get one of these, or do you think that it’s not worth it?View Article Source »
Little Big Planet 2 just got bigger with Tron: Evolution and Killzone 3 DLCs.
In line with LittleBigPlanet’s celebration of more than four million created and shared levels, Media Molecule has unveiled two sweet downloadable contents that’s making their way on the PlayStation Store this April and May.
And jeez, the game couldn’t possibly get any better as Sackboy and the entire LBP universe goes Tron: Evolution and Killzone 3.Read the rest of the article »
The latest Tron movie has become a huge success in the box office as it salvages the franchise after a disappointing 1980's movie. Will the video game companion, Tron: Evolution, inherit the success the latest movie had or latest movie or will it falter and become another fail movie to video game scenario?
Tron: Evolution, a science fiction rpg video game developed by Disney Interactive Studios, is considered as the bridge between the 1980’s film to the recent Tron movie. The game exactly does serve its purpose as it expands the Tron universe by letting us understand what’s going on, but player involvement is minimal, sometimes unnecessary.Read the rest of the article »
The first ever iAd for the iPad was launched today. The debut offering for the iAD is the Disney film Tron: Legacy. For now, this will be the only iAd to be released. More iAds will be launched next year.
Ad Age reported earlier that the first iAd on the iPad will debut today in the form of an ad campaign for the Disney film “Tron Legacy.” The film will debut on theaters this weekend. However, this will be the first and last iAd for 2010. Other iAds will be released next year. Designed to maximize the ad potential of Apple’s tablet, iAD will be launched widely in early 2011 when other ads start its release onto the platform.
Just like the iAds in iPod Touch and iPhone, the iPad iAd is rich with graphics, equipped with touch navigations and packed with video native apps. The full-screen “Tron” featured on several iPad apps like TV Guide will include a full 10-minute video, images from the movie, a theater locator with showing times and a preview of the soundtrack. The preview of the soundtrack was included for people to invite people to download it on iTunes. For the first time in the history of iAd, users can send email within the ad.Read the rest of the article »
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Written on December 17, 2012