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MacBook Air: Stealing the Thunder from Intel, ASUS and ACER

Written on August 24, 2011 by Adam Eve

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While Ultrabooks are soon to take the laptop and netbook market, MacBook Air has already took the spotlight.

Sooner or later, laptops and netbooks will have to make way for a device that is thinner, lighter and houses more features than its chubbier rivals — the Ultrabook or ultra-portable laptop.

Ever since Apple released its iPad last April, many consumers were swayed by its sleek looks and audio-visual charms. Hence, the world’s largest chip maker – Intel – has set up a $300 million Capital Ultrabook Fund to support technology that will boost the introduction of ultra-portable laptops.

Taiwan’s ASUS is likely to be the first to launch Ultrabooks in India with its UX21. The said device will arrive in the country during the first quarter of 2012 with an estimated price of Rs 50,000. ACER also plans to roll out a Ultrabook soon after.

However, it could be possible that by the time Ultrabook hits the market, much of its thunder would have already been stolen. Although it is not categorized as one, Apple’s MacBook Air is the first Ultrabook that is already in the market.

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Intel Ultrabooks, Unable to Compete with MacBook Air on Price

Written on August 05, 2011 by Avlya Jaie

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Intel finds the technology needed for the production of Ultrabooks too costly, making them incapable of undercutting the MacBook Air Prices.

Since then, Intel was aiming to produce a number of energy-efficient products that are capable of grasping a large percentage of the market sales. They started this goal by introducing a new version of laptops addressed as “Ultrabooks”. These so-called Ultrabooks are believed to mimic some features of Apple’s MacBook Air, but with a much thinner and lighter feel. It is also expected to cover up 40% of the laptop market by the last quarter of 2012.

In order to achieve this goal, Intel has to work on producing cheaper laptops. However, sources close to the company said that the manufacturers are facing difficulties on pricing their devices lower than Apple’s MacBook Air, thus, affecting their aimed success in the market.

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HP, Taking on MacBook Air with Ultrabooks

Written on July 13, 2011 by Adam Eve

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The battle for the best ultra-portable laptop is heating up, as HP is set to unveil at least two Ultrabooks to take on Apple's MacBook Air.

The war between ultra-portable laptops is firing up, as HP is anticipated to be the first to release laptops based on Intel’s new Ultrabook category: Slim, affordable laptops, which can be a worthy alternative for Apple’s MacBook Air. DigiTimes also reported that HP is slated to launch at least two Ultrabook models prior to ASUS UX21.

Sources also informed DigiTimes that HP Ultrabooks will use Intel’s Core i7-2677M and i7-2637M dual-core CPUs. However, the chip maker’s guidelines for Ultrabooks indicate that the HP models will be 0.8-inches thick, with long battery-life, and should be tagged under $1,000.

With Apple expected to unveil a MacBook air refresh in the coming days, the timing of this news makes it very interesting. The race for the best ultra-portable laptop is about to start.

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Intel’s Ultrabook Introduces New Class of Laptops

Written on June 01, 2011 by R. Cruise

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Intel has directed its mobile computing efforts towards an entirely new category of laptops -- Ultrabooks.

Intel’s Ultrabook is a thin, elegant machine, powered by the new 22mm Ivy Bridge processors that costs less than $1,000. In other words, an Ultrabook is a cross between the MacBook Air and the iPad. It has the benefits of tablets, but with the same performance and capabilities of laptops today.

Intel is planning to deliver the Ivy Bridge to the market by end of the first quarter of 2012, and transfer 40 percent of consumer laptops to the Ultrabook design by the end of the same year. Ultrabooks will be powered by Intel’s next generation of chips, codenamed Haswell, by 2013 and beyond. These will use even less power, allowing manufacturers to create even thinner and lighter laptops.

However, the first Ultrabooks will be based on Intel’s recent Sandy Bridge architecture. In fact, the Asus UX21 has already been introduced at Computex. It’s a thin and stylish 11.6-inch laptop, powered by an Intel Core i5 CPU and has an USB 3.0 port, a mini-HDMI port, SSD storage and weighs 2.2 pounds. The quick storage and powerful CPU do give it several features that make it akin to a tablet.

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